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Cigar Review: Alec Bradley Project 40

Alec Bradley Project 40 




The brainchild of Alec Bradley founder, Alan Rubin- Project 40 is not just a line, but a concept representative of the search to find a deeper understanding as to why cigars have a positive cognitive impact on the mind and body.

Rubin believes that similar to music, cigars have a calming effect that allow connoisseurs to feel in control and rewarded.

Specific tobaccos were curated and blended to achieve a cigar showcasing the qualities that Project 40 represents.

To bring this concept to life in Premium Cigars, Alec Bradley Project 40 required a proper blend and value proposition.


Available Project 40 Sizes: 

  • 05.50
  • 06.52
  • 07.50
  • 06.60

The vitolas are named after their dimensions


Project 40 is being presented in eye catching bright white 20 count boxes featuring the “Alec Bradley” and “Project 40” logos are available in four sizes.






The Nicaraguan wrapper is almond in color with heavy tooth, vein and seam.

The name of The cigar denotes the size, at 05.50 it’s rolled in the Robusto format with a wide open foot and a rounded triple cap.

Two bands sit on the cigar, the primary band is white with gold accents reading “PROJECT” in black font with “40” in white on a gold circular background.

Below reads “ALEC BRADLEY” in white font on a black background.

There is smaller font on the back of the band with Alan Ruben’s signature in blue.

The secondary band is blue with white and black accents reading “EXPERIMENTAL PROJECT” in white font on a light blue background.

Pre-light aroma had notes of chocolate, fruit and woody oak.

The cold draw produced flavors of creamy nougat, floral and leather spice.







An aroma of sweet cedar off the toasted foot.

Immediate flavors of cedar char with a mild bitterness.

The blend settles in quickly with creamy leather, cedar and a throat punch of raw cinnamon spice.

The background is predominantly woody adding to the up front flavor of rich cedar.

The spicy element is in the form of white pepper at a level of MED with a mild raw cinnamon bite.

The retro-hale is consistent with the core spice of white pepper with a sweet finish of dried fruit.




In the second half creamy leather and cedar are up front and on point with an appearance of floral.

Background flavors remain predominantly woody with a balance of rich cedar and raw walnuts.

The spicy element of raw cinnamon has completely disappeared allowing a steady stream of white pepper to take point keeping the AB “Project 40” at straight MED bodied.

Clean white pepper hits in mid retro-hale evolving into flavors of sweet caramel.




Heading into the final third core flavors of creamy leather, rich cedar and floral are up front and on point.

Background flavors of malt, walnuts and cedar char balance in with the aformentioned core flavors producing a creamy nutty finish.

White pepper has increased to MED-PLUS continuing on the retro-hale evolving into flavors of light caramel and toffee.




• CONSTRUCTION: The lighter Nicaraguan wrapper had no cracks, blemishes or palpable soft spots with no construction issues to report.


• BURN: Consistent combustion of wrapper binder and filler produced a continuous smolder. The burn line was jagged self-correcting in the final third.


• ASH: The salt and pepper colored ash started smooth holding about an inch. Once tapped off it produced a stack of dimes in the second and third portions of the cigar.


• CUT: All three examples were v-cut.


• DRAW: Wide open.


• RE-LIGHTS: Zero.


• FIRE: Single flame torch was used lightly circulating while toasting the open foot.


• STRENGTH: MED-PLUS bodied wheelhouse.




The Alec Bradley Project 40 was enjoyable with up front flavors of cedar, creamy leather and floral producing an equally creamy nutty finish.

The press release stated that specific tobaccos were curated and blended to achieve a cigar showcasing the qualities that the AB Project 40 represents.

In truth it represents a seldom seen taste and quality at an MSRP that won’t break the bank.

If you enjoy a morning pairing with coffee this would suit your rotational needs in a MED-PLUS bodied format.





Cigar reviewed: Alec Bradley Project 40 – 05.50

Cigars for review: Purchased (5 Pack)

Cigars smoked for review: 3

Cigar Smoke Rate: 89

Size: 5 x 50 (Robusto)

Wrapper: Nicaraguan

Binder: Brazilian Habano

Filler: Nicaraguan

Country of origin: Nicaragua

Production: Regular

Factory: J. Fuego Cigar Co. De Nicaragua S.A.

News source: AB Project 40 press release

Photos by: Cigar Smoke


Toar Campbell

Love of all things cigars, craft beer, Stouts, IPA's (any beer). Follow me on Untappd @Toar Campbell. Writer, reviewer, founder
Toar Campbell

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